Customer journey Elderado – Soleum

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The first touchpoint with the inhabitants of UBN starts with the export of our medicines. With Sterling Pharmaceutics Elderado owns the largest manufacturer of standard and advanced medicines. These are exported to all countries of UBN.  Elderado has sales points in every country, this is where the first contact is made. Of course we also sell our medicines in Soleum. The men worship their women and how else to treat a woman than with the correct medicines when she is ill.

Every sales point is outfitted with billboards which display a series of slides. These show the advantages of living in our welfare state. These billboards are also our main communication channel. We in Elderado don’t like pushy advertisements so we only advertise in our own stores.

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The second touchpoint is when people themselves search for information about Elderado. This can be about our migration policy or the medicines we export.

The goal of our advertisements is to offer every single inhabitant of UBN a place where they can spend their old day. Our retirement homes are renowned for their  comfort so when the people of Soleum spent all their years working they are more than welcome to migrate to Elderado and stay with us.

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The way we would like to connect to Ben Stone is by communicating the things we can provide both him and his wife. Since Ben would do everything for her we want to make clear that in Elderado he can still provide for her, even when he is retired. Our retirement homes are known to provide everything you need for a healthy and long life, something everyone would want. In Soleum the men worship their women so we give Ben the opportunity to give her everything she needs.